A B2B SaaS company is hiring.
This is a newly created role for the company as they bring their paid media offering in-house.
We’re looking for an ambitious, analytical and performance focused Digital Marketing specialist to be the paid media expert for this leading innovative B2B SaaS tech company based in South London.
Reporting directly to the Head of Marketing, this role is a fantastic opportunity for an SEM specialist to build and execute a strategy across all paid media platforms including, but not limited to, Paid Social – LinkedIn, Facebook, Instagram and Twitter, and Adwords PPC campaigns.
Key responsibilities / experience needed:
- Develop and execute a paid media strategy to drive qualified leads
- Develop a Paid Social strategy and execute campaigns driving engagement and conversion
- Manage PPC strategy and campaigns execution
- Run campaigns using: Google Ads/GDN, YouTube, Facebook, LinkedIn, Twitter
- Broad digital knowledge including search, display, retargeting, programmatic
- Ability to write impactful and succinct ad and landing page copy
- Experience with Google Analytics to monitor overall digital performance
- Experience using data analysis platforms eg Google Data Studio, Tableau
- Use data and analysis to drive performance and ROI
- Set and monitor cross channel paid media budgets
- Manage CRO, A/B testing and landing page optimisation
If you are a driven SEM, PPC and Paid Social specialist, working for an agency and you are looking to move client side, or if you currently work in a Paid Media role within a B2B SaaS or tech company and are looking for a new challenge, then we would like to hear from you.