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The Need for SEO Specialists

Every customer journey involves a search and every company’s product or service needs to be found. It seems with every Google algorithm change the SEO specialist must furnish themselves with a new set of skills: CRO and mobile usability are two such skills that have come to the fore with the latest changes to Google. SEO has evolved from written content to video via YouTube and now we are about to witness the importance of voice search in marketing.

SEO Jobs: Skills, Tools and Experience in Demand

You need an understanding of on-page, off-page and technical SEO and how they work together. Content strategy, multi-channel experience, products and tools are the new linkbait some experience in this area could be great. Backlink acquisition is a must. Tools you should be familiar with: Google Analytics and other such web analytics, Moz, SEMRush.  Software like Google Tag Manager and the latest products such as Google Data Studio and Google Optimize will give you extra points when applying for jobs.

Can’t see suitable SEO jobs? Submit your CV here and one of our consultants will get in touch with you. We are always on a lookout for exceptional SEO specialists!




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