The Need for Digital Marketing
We’ve all noticed a huge shift from traditional, offline advertising to digital marketing. Above all, the ability to track the performance of campaigns and the actual ROI marked a big turning point in how marketing is done. It’s not just about creativity anymore. Marketing is heavily data-driven and so the most successful marketers are those who can skillfully combine these two elements.
Digital Marketing Jobs: Skills, Tools and Experience in Demand
Marketing is a very broad field. So, if you don’t wish to specialise in a narrow niche, it is essential that you broaden your knowledge in a variety of digital aspects. Your knowledge of tools will most likely depend on the company you work for and it’s marketing needs. For instance, you may need to extensively use SEO and social media but not have to touch PPC and email marketing. Regardless of what exactly you do as a digital marketer, creativity and analytical skills are absolutely essential.
Some of the tools that may be useful: Adobe Creative Cloud (particularly InDesign, Photoshop and Illustrator). Social media (Facebook, Twitter, Instagram, Pinterest, LinkedIn). Email marketing (Mailchimp, HTML knowledge). PPC (Google Ads, Google Analytics, Google Keywords Planner, Google Trends, SEMRush, Unbounce). SEO (Moz, Google Webmaster Tools, Screaming Frog). CRM (Salesforce, MS Dynamics, HubSpot CRM).
Can’t see suitable digital marketing jobs? Submit your CV here and one of our consultants will get in touch with you. We are always on a lookout for exceptional digital marketers!