The Need for CRO Specialists

Conversion Rate Optimisation (CRO) Jobs are plentiful at the moment due to the high demand of this digital marketing superpower! 

Sometimes referred to as Customer Experience (CX) Specialists. CRO has been described as “UX on steroids.” Digital transformations and eCommerce evolution mean that CRO skills will be in high demand for the foreseeable future. 

CRO Jobs: Skills, Tools and Experience in Demand 

The most in-demand skills in CRO at the moment include the absolute essentials: 

A/B Testing, Multivariate Testing (MVT),  

CRO Tools:  

Optimizely and other such leading tools are a must as well as using analytical tools like GA. But more important is the ability to turn your insights into revenue generating action! 

Skills:  

Having some front-end webs skills will help so that you can conduct tests without the need of a developer team. HTML, CSS and in particular JavaScript.   

Can’t see suitable CRO Jobs? Submit your CV here and we will be in touch. We are always on a lookout for exceptional CRO specialists.