When trying to land your dream job, it is important to remember that not all companies have the same interview processes and everyone has different interview techniques. Ultimately your success at interview boils down to the interviewer needing to understand your skills and experience and whether you will fit into the team and company. At Ignite Digital Talent, we will always ensure our candidates are clear on the interview process.  However, as most people don’t interview frequently we felt it worthwhile to provide you with some interview tips to get the most out of your opportunity and get your dream job!

What preparation should I do before the interview?

Prepare in advance

Give yourself time and don’t wait until the eleventh hour to begin. Our Ignite Digital candidate resource filter on our blog or visit our Facebook page has some reassuring guidance. It will also save you some time and keep you focused on exactly what you need to do in order to land your dream job.


Research the market and competitors. Go beyond their website and try to understand why the organisation are hiring. Think about the current business challenges and opportunities. Use your network to find information about the company and its culture and use LinkedIn to gather information.


Rehearse answers to the most common interview questions outlined below in the Ignite Digital Talent candidate resource. You may also like to practise the delivery of your answers, ensuring that you can talk about yourself with confidence and clarity.

In the run-up to your interview, think about:

  •  Your CV. Refresh your memory on key dates, past roles and people within the organisation.
  •  Asking a friend to do a mock interview with you.
  •  Your interview outfit. Think about the culture of the company and the role you are going for. Times have changed…a suit and tie is not always necessary.
  • How you are going to get to the interview and how long it will take.
  • The job description. Be familiar with the role and have copies of your CV to take with you.

What questions am I most likely to be asked in an interview?

Can you answer the following interview questions with relevant examples? If so, it is likely you’ll be able to handle anything that comes up!

1. Tell me about yourself

This is an opportunity to talk through your CV. Outline your main skills, and how these are directly relevant to the role. Explain your achievements, preferably quantified and what you could bring to the role and business.

Practise explaining examples of your experience against each of the key responsibilities and competencies in the brief.

2. What interests you about this role and our company?

The interviewer wants to see how well you have researched this position, how committed you really are and why you are looking for a new job.

Make sure you have done your research on the company structure, finances, products and services. Look at their key staff, clients and competitors. Try to gain some insight on market trends and the challenges they may face going forward. Our Ignite Digital Talent blog will help you keep up to date on current trends.

3. Tell me about your strengths.

Focus on what you know they are looking for. The job specification and your company research will give you the information you need.

It is beneficial to think about your strengths in 3 categories:

Knowledge-Based Skills which are specific to your training and experience

Transferable Skills such as people skills which can be used in different roles

Personal skills unique to you and how you work.  You may be empathetic or a strong dependable leader. Also try to think about relevant examples which demonstrate your strengths in each area.

4. Tell me about your weaknesses

Choose a weakness that doesn’t have a direct bearing on the role you are going for or find a weakness that you can turn into a positive. A good example is “I like to cover a lot of ground and sometimes take on too much. However, this forces me to prioritise and focus”.

5. Tell me about a difficult situation at work and how you dealt with it

The interviewer wants to know how you react under pressure and how you problem-solve. Think of examples which demonstrate your strengths and avoid any examples which are very personal or involved a disagreement or an error on your part.

6. What are your career goals?

The interviewer is trying to understand how ambitious you are and if you have specific career goals which may affect how long you may stay in this role. They will be considering team dynamics and how you may fit into the business. Reassure them that the role you are applying for fits your career plan and the culture of the company is in line with your style and approach.

What if I get asked about skills or experience I don’t have?

At Ignite Digital Talent our briefing process ensures that we have a thorough understanding of both the role and the skills of our candidates. We will have addressed any gaps in your experience against the brief and assessed with the client if this is an issue before the interview. So don’t worry. If you get asked about a skill you don’t have, demonstrate you have the potential to develop and adapt and your approach to one of learning.

What if I get asked about my salary expectations?

Salary negotiations are best handled at the job offer stage and it is highly unlikely this will be discussed in the interview. Ignite Digital Talent will guide you through this process as and when relevant. Try to avoid discussing this at interview.

What questions should I ask at the end of the interview?

At the end of the interview, you usually get the opportunity to ask your own questions. You should always ask at least one question and remember you don’t have to wait until you are prompted. This is a conversation and a two-way process. Some good examples are:

What training do you offer?

Asking about something you read about in your research that is company-specific. This could be a new product or service.

What do you perceive to be the key challenges and opportunities the business/this role/department face?

Who will I be working with?

Where do I fit into the organisational structure?

How do you see the role developing?

Remember to speak with any of us here at Ignite Digital Talent if you have any questions on any of the points raised above – we have lots of experience and are always happy to help. We have a vast range of jobs on our website and are always adding more, so your dream job may be just around the corner.

We hope you found these interview tips useful and they help you get your dream job!


About the author: As a founder of Ignite Digital Talent, I lead our brilliant team to ensure we deliver time and time again for our clients. I also stay closely networked with industry influencers to ensure we are well placed to understand the issues and challenges our clients face.

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