Danny Birks

Digital Marketing is an area that has its fair share of niche and industry-specific blogs. Digital Marketing blogs are a great way for professionals to learn, share skills and network.  If you are a Digital Marketer, you are not short of online resources.

With no official standard, however, how do you know if what you are reading is relevant, useful and accurate?  Indeed one of the beauties of the internet could also be its downfall…Anyone can post anything, anywhere.

To save you having to separate the wheat from the chaff, we have spent a little time compiling the 100 best Digital Marketing blogs out there.

Digital Marketing Blogs Of The Industry Influencers:

Gary Vaynerchuk – Garyvaynerchuk.com

Neil Patel – Neilpatel.com

Jay Baer – ConvinceandConvert.com

Joe Pulizzi – ContentMarketingInstitute.com

Brian Dean – Backlinko.com

Avinash Kaushik – Kaushik.net

Jeff Bullas – Jeffbullas.com

Tim Ferriss – Tim.blog

David Meerman Scott – Webinknow.com

Seth Godin – Sethgodin.typepad.com

Robert Katai – Robertkatai.com

Rand Fishkin – Sparktoro.com

Larry Kim – Wordstream.com

Brian Clark – Copyblogger.com

Sean Ellis – Growthhackers.com

SEO Focused Digital Marketing Blogs:

Ahrefs – Ahrefs.com

WEBRIS – Webris.org

Ranking By SEO – rankingbyseo.com

Search Engine Land – Searchengineland.com

Moz – Moz.com

SEOBook – Seobook.com

The SEM Post – TheSEMpost.com

Distilled – Distilled.net

Detailed – Detailed.com

Search Engine Journal – Searchenginejournal.com

The SEO Round Table – Seroundtable.com

Search Engine Watch – Searchenginewatch.com

Search Engine People – SearchEnginePeople.com

Cognitive SEO – Cognitiveseo.com

Kaiser The Sage – Kaiserthesage.com

SEO By The Sea – Seobythesea.com

GetCredo – Getcredo.com

ViperChill – Viperchill.com

Blind Five Year Old – Blindfiveyearold.com

Portent – Portent.com

Woorank – Woorank.com

Social Media Blogs:

The Social Media Hat – Thesocialmediahat.com

Rachel Strella – Strellasocialmedia.com

Born Social – Bornsocial.co.uk

Social Media Examiner – Socialmediaexaminer.com

Jenn’s Trends – Jennstrends.com

Simply Measured – Simplymeasured.com  

The RazorSocial Blog – Razorsocial.com

Socially Sorted – Sociallysorted.com.au

SocialMediaToday – Socialmediatoday.com

Socialmedia.biz – Socialmedia.biz

Socialfresh – Socialfresh.com

Ignite Social Media Blog – Ignitesocialmedia.com

Scribe By Social Chain – Socialchain.com

Dustin W. Stout – Dustn.tv

Sue B. Zimmerman – Suebzimmerman.com

Jon Loomer – JonLoomer.com

The Digimind Blog – Blog.Digimind.com

Social Pro Daily By Adweek – adweek.com/category/social-pro-daily/

Rebrandly Blog – Blog.Rebrandly.com

General Marketing Blogs:  

Hubspot Blog – blog.hubspot.com/marketing

Buffer Blog – Blog.bufferapp.com

MarketingProfs – Marketingprofs.com

Marketing Land – Marketingland.com

Kissmetrics – Blog.kissmetrics.com

The Wish Pond Blog – Blog.wishpond.com

Techcrunch – Techcrunch.com

Adweek – Adweek.com

The Drum – Thedrum.com

Econsultancy – Econsultancy.com

{grow}  Businessesgrow.com

DigitalMarketer – Digitalmarketer.com

Digiday Blog – Digiday.com

Other Niche Digital Marketing Blogs:

Copyhackers – Copyhackers.com

CoSchedule Blog – Coschedule.com

Duct Tape Marketing – Ducttapemarketing.com

Spin Sucks – Spinsucks.com

Unmarketing – Unmarketing.com

The Content Strategist – Contently.com

Koozai Blog – Koozai.com

Digital Doughnut – Digitaldoughnut.com

Google Adwords Blog – Adwords.googleblog.com

Mobile Marketing Blogs:

Mobile Moxie – Mobilemoxie.com

App Annie – Appannie.com

Mobile Marketer – Mobilemarketer.com

Conversion Rate Optimisation Blogs:

Monetate Blog – Monetate.com

CXL Blog – Conversionxl.com

The Unbounce Blog – Unbounce.com

Marketing Analytics Blogs:

Think With Google – Thinkwithgoogle.com

Online Metrics – Online-metrics.com

Loves Data – lovesdata.com/blog/

Online Behaviour – online-behavior.com

Email Marketing Blogs: 

Benchmark – Blog.benchmarkemail.com

Freshmail – Freshmail.com

General Business Blogs Useful For Marketing:

Business2Community – Business2community.com

Inc. – Inc.com

The Harvard Business Review – Hbr.org

LinkedIn Sales and Marketing Solutions Blog – Business.linkedin.com

Marketing Blogs That Help You With Your Marketing Blog:

Shout Me Loud – Shoutmeloud.com

WP Superstars – Wpsuperstars.net

WPLift – wplift.com/blog

Blogs To Help You With Your Marketing Side Hustle:

Bootstrapping eCommerce – Bootstrappingecommerce.com

A Better Lemonade Stand – Abetterlemonadestand.com

Smart Passive Income – Smartpassiveincome.com

Inbound Ascension – Inboundascension.com

Neil Patel, Gary Vee, Rand Fishkin -- Digital Influencers

Digital Marketing Blogs: Industry Influencers.

Gary Vaynerchuk – Garyvaynerchuk.com

 Gary Vaynerchuk is a key industry influencer and without doubt his credentials speak for themselves.  His leading digital marketing blog is a treasure trove of practical advice, insight and motivation for marketers.

He has also recently launched a podcast. “The GaryVee Audio Experience” makes his expertise even easier to access, especially if you are on the move. Stick in your headphones and soak it all in!

Additionally, you can also get Gary Vee wisdom on-demand with his AskGaryVee Show Search Engine which trawls the Gary Vee content archives to deliver the answers to the questions that you want to know!

Neil Patel – Neilpatel.com

Forbes has included Neil Patel among the top 10 marketing influencers. His blog is not one that can be ignored. As you would expect, his posts are clean, easy to navigate and full of A1 content.

 He offers video and audio alongside his written content, thus offering a full 360 experience to his followers.

Informative, educational and motivational; this is a blog to visit if you have a lot of time on your hands.  One internal link leads to another and another and another…you won’t want to leave!

 Jay Baer – ConvinceandConvert.com

ConvinceAndConvert.com is one of the world’s most visited sites for marketers and business owners.  His blog and podcast offer regular industry updates…his team offers a huge 10 per week to be precise, with Jay himself penning up to 8 per month.

It is a wealth of content covering a mass of topics from SEO right through to online customer experience. He also co-hosts the acclaimed, ‘Social Pros’ podcast.

To date, this award-winning podcast has over 300 episodes for keen digital marketers to work through. New content is published here each week, so if you are playing catch-up, you’d better get going!

 Joe Pulizzi – ContentMarketingInstitute.com

 Joe Pulizzi is the founder of Content Marketing Institute, the leading educational and training organisation for content marketing.  

His blog offers digital marketers ebooks and a host of “How to Guides”, designed to maximise the skills of his followers. He is also the author of a column for entrepreneur.com and is a key LinkedIn influencer.  Not one to miss!

Brian Dean – Backlinko.com

Steve Dean’s Backlinko blog comes with a heavy recommendation.  Endorsed by inc., Forbes, and The Huffington Post, this blog is dubbed by Entrepreneur as an “SEO genius”.

Dean offers marketers his insight into SEO trends and the practical applications needed to grow influence through proven techniques and strategies.

Who better to learn from? Sign up to his email newsletter and you’d be in esteemed company…marketers from Amazon, Disney and Apple have all hit ‘subscribe’.

 Avinash Kaushik – Kaushik.net

 Clicking through on this link will take you to Occam’s Razor, the blog of Web Analytics expert Avinash Kaushik.

 This industry heavyweight is a best selling author and is the co-founder of Market Motive; an educational platform for online marketers.  His easy to use blog is broken down into 3 clear disciplines.

ensuring that his readers can navigate their way through his extensive back catalogue there is also a tab directing readers toward his visual and audio content.

Through each subheading of ‘Digital Marketing’, ‘Data Analytics’ and ‘Practical Application’, he gives readers a 360 education.

 Jeff Bullas – Jeffbullas.com

 This digital marketing blog offers its visitors the ultimate goal…to “win at business and the digital world”.  In evidence that Mr Bullas is able to practice what he preaches, this website was started with just $10!

It now has a huge readership (millions visit the site each year) and he is able to boast over 600,000 social media followers. The blog is broken down into categories spanning the whole digital ecosystem.

Social media, content and email marketing along with blogging itself are all covered under the Blog tab at the top of the page.

Tim Ferriss – Tim.blog

‘The Tim Ferriss Show’ is the blog of the title character!  Ferriss has previously been listed as one of Forbes’ “40 under 40” and one of Fast Company’s most “Innovative Business People”.  

He can boast so many accolades it is impossible to list them here without turning this whole piece into the…well…Tim Ferriss Show!  But don’t just take our word for it. Visit the About section on the website for a full rundown of his considerable achievements thus far!

The posts and podcast topics are extensive and far-reaching.  Indeed, any digital marketing enthusiast will find something to interest them here.   

David Meerman Scott – Webinknow.com

This digital marketing blog is penned by New York Times bestselling author, David Meerman Scott.

Not only does his blog cover all aspects of marketing, he also offers industry best practice advice to make sure his readers are using all the tools at their disposal to their advantage.

 Seth Godin – Sethgodin.typepad.com

Seth Godin is a best selling author and is most definitely a marketing heavyweight. He has recently been inducted into The Direct Marketing Hall of Fame, and this blog is one of the “most read” in the world.  

This digital marketing blog offers the latest across the marketing landscape, but also boasts a huge 2,500 article archive of resource for marketers wishing to learn from this marketing genius.  

 It also features a video and podcast section which is a great alternative if you should tire of written content.

Robert Katai – Robertkatai.com

Robert Katai is an acclaimed visual marketer and content strategist. He believes that every brand has a visual story, and using this will help form a connection with an audience.  

His digital marketing blog features posts on the use of social media, content marketing and visual marketing to help businesses do just this.  The menu tab allows readers to navigate through his blog, as well as the guest articles he has written for other notable publications. He is fast becoming known as a thought leader on this subject.  This digital marketing blog is a must visit.

Rand Fishkin – Sparktoro.com

SparkToro is the name of Moz founder, Rand Fishkin’s new company.  It is also the home of his blog. This digital marketing blog offers advice on how entrepreneurial-minded individuals can grow a brand through marketing strategies and the spread of influence.

Alongside these insights, he also offers a comprehensive library of resources for digital marketing professionals. If you have a particular interest in Startup enterprise you will find this blog especially noteworthy.

Larry Kim – Wordstream.com

Head over to wordstream.com founded by CEO and industry guru Larry Kim.  This digital marketing blog hosts a plethora of content, updated on what seems to be a daily basis!  

From posts regarding the use of social media to content marketing, this is a true encyclopedia of all things marketing.  It uses guest bloggers coupled with in-house musings to maximise volume without compromising on quality.

A great way to keep abreast of the industry ins and outs.  You’ll also learn a fair few things along the way.

Larry Kim also creates guest content across a number of other digital marketing blogs.  We’ll come to those later!

Brian Clark – Copyblogger.com

In 2006, Brian Clark founded Copyblogger, dubbed by VentureBeat to be the “Bible of Content Marketing”.  

They teach the art of true content marketing, and how this can be used to attract attention, drive traffic and build business. The blog posts featured here, cover all elements of writing engaging content from A-Z.

 It offers tips on how to generate topic ideas when writer’s block strikes, right through to editing tips for bloggers. It is easy to see why this blog is held in such high regard.

 Sean Ellis – Growthhackers.com

 Key industry influencer and founder of GrowthHacker.com, Sean Ellis is the author of this blog. His easy to read, bite size posts offer advice on startup growth in particular.

 These snackable pieces of content each take less than 10 minutes to read. They are perfect if you’re short on time.

SEO Focused Digital Marketing Blogs:

With Keywords being a prime weapon in the arsenal of any Digital Marketer, we felt like SEO needed a ‘go-to’ section of its own. Here are some SEO Digital Marketing Blogs aimed at helping you to shoot to the top of the SERPs!

 Ahrefs – Ahrefs.com

 Not only is Ahrefs a must-have tool for any savvy marketer, it also hosts a blog dedicated to SEO.  It aims to help marketers improve their SEO approach and streamline their strategy.

 It features detailed tutorials, case studies and opinion content from marketing professionals and SEO industry experts.

 WEBRIS – Webris.org

 Webris is a content marketing and SEO blog which features some pretty incredible real-life case studies. This is content which gives practical, usable and scaleable tips to help businesses of all sizes optimise their SEO approach.

They also offer curious marketers plenty in the way of learning opportunities. There are free and paid options here…something for everyone regardless of business size and budget.

Ranking By SEO – rankingbyseo.com

A massive range of SEO related topics are covered here.  Keyword research, optimisation and technical SEO are all covered.  The result? A comprehensive 360, one-stop SEO shop!

Search Engine Land – Searchengineland.com

 This SEO blog offers news, views and tips on all things related to the search landscape and the industry as a whole.

 It is a comprehensive site, which allows users to boost their performance across the big hitting search engines. It has drop down menus covering both Google and Bing, as well as how you can convert these skills onto mobile platforms.   

 The Moz Blog – Moz.com

The Moz Blog is written by industry heavyweightsand SEO experts.  These are total gems of content offering advice and research, alongside practical ‘how-to’ guides.

The aim is to equip all SEO professionals with the know-how to up skill their SEO and digital marketing game.  We talked about Moz founder, Rand Fishkin earlier on, so it is unsurprising that you can also find his penmanship here too.  A must visit!

 SEOBook – Seobook.com

 SEObook is a the leading SEO website and essentially offers a top of the class SEO training program.  It comes with a library of video, audio and written content designed to keep SEO enthusiasts up to date with the latest happenings in the world of the Search Engine industry.

 Through its blog, subscribers are offered smart analysis of the search field in general, and SEO in particular.

 The SEM Post – TheSEMpost.com

 The SEM Post offers a rounded and fresh approach to the news that affects web marketers.  It covers all areas of SEO as well as directing a specific focus toward the major search engines and social media platforms.  

 It has a long list of esteemed contributors, but is headed by founder Jennifer Slegg, who addresses issues across the whole sector.  They are refreshingly picky about the content they publish, so you can trust that what you are reading is up to date, accurate and reliable.

Distilled – Distilled.net

Distilled are a marketing agency first and foremost. Their blog is written by SEO consultants who wish to share their findings and views across the search ecosystem.

Using a range of media, they inform and educate their followers. At the point of writing, featured articles include the trends we can expect to see for the future of search right down to how professionals can use SEO on the small screens of mobile devices in order to build business.

Detailed – Detailed.com

 Yahoo has endorsed this digital marketing blog, citing it as one of their 20 “most important SEO blogs online”.  We loved their list of SEO case study success stories that “you can actually use”.

Search Engine Journal – Searchenginejournal.com

 The Search Engine Journal posts empowering and educational articles for SEO pros.  Each and every post is penned by in house and independent online marketing experts.

The result is the publication of the creme de la creme of industry best practice. It offers a clear, easy to use interface, so you are able to find what you need quickly and without frustration.

 The Search Engine Round Table – Seroundtable.com

 The Search Engine Roundtable has a unique take on the digital marketing blog environment.  Its purpose is to report and summarise the most popular threads being discussed across the Search Engine forums.

The result of this approach is that all information posted is timely and hugely relevant to SEO professionals. In short, it could be argued that the content here is designed by SEOs for SEOs.

Readers can both search for, and submit threads as well as browse back through an extensive historical back catalogue of articles.

 Search Engine Watch – Searchenginewatch.com

 The Search Engine Watch blog provides hints, tips and information to help digital marketers improve their ability to be visible to search engines.

Topics covered are extensive and complete… from the A of analytics to the V of video, and its optimisation for business.

Search Engine People – Searchenginepeople.com

The Search Engine People offer a digital marketing blog across the entire spectrum, however it hosts a library of more than 2000 articles on SEO alone.

If you are a digital marketer with literary aspirations, then there is also the opportunity to submit an article for publication.  

Posts with only theory based content will be passed over in favour of those with guidance on the practical application of skills. Therefore, this blog is useful as well as informative.

 Cognitive SEO – Cognitiveseo.com

The aim of cognitive SEO is to build a toolbox of resource aimed at helping users to monitor and rank their websites.  The blog is a direct contributory to this end goal, with articles surrounding attracting traffic and improving your ranking in search engine results.

Kaiser The Sage – Kaiserthesage.com

Kaiserthesage is the personal website and blog of Manila-based digital marketing expert, Jason Acidre.  With a solid focus on SEO, link building and the use of web analytics, these posts are aimed at helping businesses increase their bottom line.

This blog comes with some heavyweight recommendation…Backlinko’s Brian Dean attests to his skills – having used many of them himself!

 SEO By The Sea – Seobythesea.com

 SEO by the Sea is a blog headed up by Bill Slawski.  It is a blog committed to providing readers with an informative, objective and accurate portrayal of the search landscape.

 As well as writing here, his musings can also be found on other esteemed blog platforms… all of which feature on our list.  Moz, Search Engine Watch and Searchengineland to name but a few!

 Get Credo – Getcredo.com

The Credo blog hosts posts SEO insight aimed at marketers and business leaders looking to take their results to the next level. They offer great practical advice, and regularly update their content to ensure it remains timely, relevant and up to date.

ViperChill – Viperchill.com

This is an SEO based blog which takes a long hard look at SEO trends and analyses what is working (and why) for different organisations.  

Although their posts are long, they are packed with a ton of interesting case studies and specific research. Unique, detailed and interesting.

Blind Five Year Old – Blindfiveyearold.com

While the title of this SEO focussed digital media blog may be a little unusual, this site certainly walks the walk in terms of its business like approach.

It mines right into the heart of SEO, making use of detailed case study examples and industry research.

Portent – Portent.com

The Portent blog does cover other subjects too, but their SEO content is their ace card which is why it features here. It also offers a host of learning resources which are a great platform for digital marketers to boost their SEO knowledge and skills.

Woorank – Woorank.com

Despite publishing content which covers a range of digital marketing disciplines, Woorank is a digital marketing blog which has its finger firmly on the SEO button.  

It divides its attention into a range of SEO sub-categories. The menu down the right-hand side of the page will direct you toward your particular area of interest.

Social Media Blogs:

The digital age has seen the uprising of social media as a critical tool for business.  These digital marketing blogs all have the socials at their core and look at how organisations can harness the power of these platforms.

The Social Media Hat – Thesocialmediahat.com

As the name suggests, this digital media blog directs its focus towards all things social media. It is an award-winning editorial with the ultimate aim of education and self-efficiency.

Through its articles, it hopes to give marketers the knowledge to generate leads and build sales across all their social accounts.  

Rachel Strella – Strellasocialmedia.com

Rachel Strella is the chief editor and contributor to this self-titled blog. Her regularly updated content has an online marketing and social media focus that’s relatable and scaleable. She offers easily digestible, pragmatic advice that is jargon-free.

Born Social – Bornsocial.co.uk

The blog from Born Social has both a wide and narrow focus.  They are a Social Media Agency who explore the trends currently disrupting social media.  

Articles range from the broad-scope of “The State of Social Media in 2017”, right down to a fab pin pointed critique on using live video as a marketing tool.

 Social Media Examiner – Socialmediaexaminer.com

The Social Media Examiner is the world’s largest Social Media Resource.  A mountain of content is designed to guide business toward success through the use of social media.  

Amongst their library of resource, readers can expect to find expert interviews, comprehensive articles and original research; all of which are targeted toward improving social media marketing.

Jenn’s Trends – Jennstrends.com

Through this regularly updated blog, Jenn aims to bring her readers insightful, relevant and informed social media advice. She offers practical hints and tips about the implications and applications of the latest sector trends.

If you have a particular affinity for Instagram, then this is the digital marketing blog for you.  Jenn has a section dedicated entirely to this platform.

 Simply Measured – Simplymeasured.com

Simply Measured is a one-stop shop for all you could ever need from a social media blog. It offers sector news, views, advice and strategy tips on how to scale up your social media attack.

The RazorSocial Blog – Razorsocial.com

This is a great resource for those marketers looking to use their social media channels as an advertising tool. Razor Social is not for beginners though, and we’d recommend that is one you visit after you have mastered the basics.

Socially Sorted – Sociallysorted.com.au

Primarily, this is a digital media blog which shows you how to get more reach and referrals from your visual social media channels. If you need to find out how to create shareable and engaging content then this is your ‘go-to’…your blog destination of choice!

SocialMediaToday – Socialmediatoday.com

The name is slightly misleading! Although Social Media Today is a blog which has a heavy focus on optimising your socials, it does also provide content about branding and marketing at large.

Alongside the latest industry news and opinions, it offers tutorials, webinars, and case studies to guide businesses toward social domination.

Socialmedia.biz – Socialmedia.biz

 Social Media Biz offers hints and tips on how to improve user engagement from your social media profiles. Businesses of all sizes can learn to optimise their following by turning visitors into customers.

Socialfresh – Socialfresh.com

 This digital marketing blog has a social media focus and is a great option for those marketers who may not have the time to read a whole heap of content at once.  

Many of the posts make use of a range of media. A podcast or video, for example, is offered to support the written content.

Ignite Social Media Blog – Ignitesocialmedia.com

This digital marketing blog has content which addresses the marketing benefits that social media has to offer.  It provides examples of great social media marketing and advice on industry best practice.

It will keep you at the forefront of social media trends and allow a targeted approach to your marketing strategy.

 Scribe By Social Chain – Socialchain.com

Scribe is the blog from Social Chain, where readers will discover an extensive resource.  This blog is full of thought leadership, white papers, industry best practice and news from the world of social media and beyond.  

We loved the site even before we read any of the content! It has great UX and is a really engaging platform that marketers will certainly want to return to.

Dustin W. Stout – Dustn.tv

Dustin W Stout is a social media enthusiast and somewhat of an expert.  He has been named (twice) as one of the top 10 Social Media Blogs by the Social Media Examiner.  

His posts are a thorough examination of all things Social. In one post he may take a wide-angle view… examining the trends set to disrupt the space throughout 2018.  

In the next, he takes out his microscope to assess the optimum size and dimensions for our Instagram images.Thorough and insightful, this blog deserves the acclaim it has received.  

 Sue B. Zimmerman – Suebzimmerman.com

SBZ is a digital marketing blog aimed at developing small business through the use of virtual training and personalised coaching. Author and chief contributor, Sue B is an Instagram guru.

As such, she majors in the use of Instagram, and the strategies that small business can employ to realise dreams.

Jon Loomer – JonLoomer.com

 If Facebook is your social of choice, then this digital marketing blog is the one for you.  Here, Jon writes targeted content for Facebook marketers. As well as written pieces, he hosts a  newsletter and podcasts for his audience.

Move from the blog to the ‘training’ section, and you will uncover links to the “Power Hitters Club”… a community designed to allow Facebook marketers to help one another, learn and collaborate.  

However, should you need more personalised advice from the man himself, he also offers 1 on 1 tutorials in bookable time slots.

The Digimind Blog – Blog.Digimind.com

Digimind offer a digital media blog focussed on social media and analytics.  They write detailed and insightful posts, looking into the creation and the sharing of content.

They also delve into the world of analytics…namely how measuring your results and using these insights will benefit your strategy.

Social Pro Daily By Adweek – adweek.com/category/social-pro-daily/

Social Pro Daily is a spin-off from parent blog, Adweek.  It was created as a hub for social media specific news and analysis.  If your agenda is purely focussed on the socials, then we love this as an option. It’s worth a double tap “like” for sure.

Rebrandly Blog – Blog.Rebrandly.com

This digital marketing blog is regularly updated with posts which have a social media and branding focus.

Timely and relevant, the topics covered here range from choosing the perfect brand name all the way through to effectively use emojis as part of your marketing strategy.

This blog also has really usable, practical, quick win advice. Its guidance on the customisation of your URLs, for example, is both achievable and will directly improve the performance of your site.

General Digital Marketing Blogs: 

Should you be looking for a blog that will allow you a bird’s eye view into the entire digital marketing arena, then these are the ones for you!

Hubspot Blog – blog.hubspot.com/marketing

The Hubspot marketing blog provides its reader with some of the most informative and easy to action advice out there.  It is an all-encompassing digital marketing encyclopedia.

Every marketing enthusiast will find something of interest here. It also offers a massive library of free resources, meaning that the opportunities for learning are varied and cover the whole digital space.

Buffer Blog – Blog.bufferapp.com

Buffer is a social media management platform that supports its users through its informative and applicable blog.  This digital marketing blog is a mecca for social media enthusiasts.

Those marketers who wish to harness the leverage of social media in order to grow their bottom line will also not be disappointed. Its articles cover the usage of all the social media giants. An educational, insightful and panoramic view of all things social media.

MarketingProfs – Marketingprofs.com

Marketingprofs is a go-to for just about any and every marketing discipline out there.  It offers training documentation, case studies, online seminars and a comprehensive library of free guides to keep your organisation ahead of the marketing game.

Marketing Land – Marketingland.com

Marketing Land ticks all the boxes.  It succeeds in pulling out all the juicy bits of the latest marketing related news, breaking it down into easily applicable strategies for your business model.

It teaches that whatever your size, you are never limited. The results are as big as your ambition!

Kissmetrics – Blog.kissmetrics.com

The Kissmetrics bloggers are the big boys when it comes to advising marketers on how to apply analysis and testing to marketing strategy.

Through free webinars, academy learning resources and marketing guides, this is a blog which teaches its readers how to track, analyse and engage with its target audience.

The Wish Pond Blog – Blog.wishpond.com

The Wishpond Blog offers a comprehensive insight into all things digital marketing.  They cover everything from social media to lead generation and back again. This content is great because it’s not aimed at one particular business model.

 Indeed, these articles walk rather than run through each process. Even inexperienced marketers or small businesses can go on to implement the tactics and strategies covered here.  

Articles are kept up to date and industry relevant with new content being published a couple of times each week.

Techcrunch – Techcrunch.com

Techcrunch is a huge international news site which spans the entire world of tech and digital.   It categorises it’s news, however, so successfully manages to offer its readers a view of the digital marketing landscape.

 Adweek – Adweek.com

 Adweek are major players in serving up the latest news from the world of marketing and advertising. As the name may suggest, their content is advertising focused but spans across a range of brands and markets.

Therefore, the content is broadly applicable whatever your genre of business.  They offer a daily newsletter with easily digestible nuggets of content for marketers looking for a quick marketing fix on their daily commute.

The homepage has its very own trending topics list which features a range of articles of about 500 words…allowing even the busiest of marketers to keep their finger on the pulse!

The Drum – Thedrum.com

The Drum have designated URLs for Europe, Asia and The Americas which means that the information offered here is both pertinent and geographically relevant.  

The Drum offer 1st class content, along with a monthly magazine, event hosting and content marketing solutions. It is a massive platform written by a team who really know their stuff.  One not to be missed.

Econsultancy – Econsultancy.com

Econsultancy offers a blog which covers the entire digital marketing spectrum, but also delves more deeply into niche areas if you have a particular specialism or interest.

They offer practical advice on the application and integration of industry trends, enabling businesses of all sizes to effectively market themselves online.

{grow}  Businessesgrow.com

{grow} is the blog from Mark Schaefer, and tackles the intersection between marketing and technology. The musings on this digital marketing blog investigate a mix of general marketing topics.

They include insight pieces on everything that is currently hot in digital marketing along with tackling the emerging trends.

DigitalMarketer – Digitalmarketer.com

If you are looking for a blog that does exactly what it says on the tin, then this digital marketing blog will be right up your street.

This offers a 360 view of all things digital marketing. Social media, content marketing and copywriting are only a few of the disciplines discussed here.

Digiday Blog – Digiday.com

Digiday are a superstar team of marketing media moguls.  They offer an online blog with the millennial in mind. This content is made up of written articles and podcasts making its articles engaging and interesting.  

A daily newsletter which drops straight into your inbox is also on offer, meaning that you can get your marketing fix before you’ve even sat at your desk. It offers great UX and is really easy to navigate.

They have offices in digital hotspots across the globe, resulting in relevant, fresh and on the button content that won’t disappoint.

Other Niche Digital Marketing Blogs:

Still not satisfied? Maybe you are looking for something slightly more niche or out of the ordinary?  These digital marketing blogs all cover a slightly more specialist subject matter or offer a different approach to the industry. Read on, they won’t disappoint!

Copyhackers – Copyhackers.com

Copyhackers is a blog which recognises the importance of the written word in getting you the growth you desire from your marketing strategy.  

Its content is focussed on providing research-based advice on how to write in such a way that will increase your conversion rate from all your marketing efforts.

CoSchedule Blog – Coschedule.com

So much of an effective digital marketing strategy relies on planning and being able to time your posts for maximum exposure.  

If being seen by the right people at the right time is your focus, then this blog has you covered. These posts primarily cover blogging and social media with a general focus on how planning and efficiency can maximise your results.

Duct Tape Marketing – Ducttapemarketing.com

If you are trying to implement an effective marketing strategy on a tight budget, then this digital marketing blog is the one for you.  Small business is the target audience for these pieces of content.

However, many of the techniques and articles posted here are transferrable, so marketers with larger budgets will also find topics of interest here.

Spin Sucks – Spinsucks.com

The Spinsucks blog takes a slightly different approach to digital marketing and PR.  It features articles on how marketers might steer away from the “spin doctor” label and instead concentrates on how marketing might be kept ethical.  

Subjects include networking, productivity advice, SEO and UX.

Unmarketing – Unmarketing.com

This is a very interesting and thought-provoking blog.  It encourages its readership away from the typical techniques commonly employed by many digital marketing professionals.  Instead, it diverts its audience toward ‘outside of the box’ thinking.

Its posts are less about best practice and general tips, but more about looking at marketing in a different way.  It was a refreshing change and separates itself well from the market.

The Content Strategist – Contently.com

‘The Content Strategy’ is the blog from Contently.  It covers content marketing trends and offers out some excellent examples of content marketing along with industry best practice.

Koozai Blog – Koozai.com

Koozai are a digital agency and offer a blog covering a variety of digital marketing disciplines.  Subsections include SEO, paid media, content and Social Media.

It also hosts a range of white papers and learning opportunities for curious marketers wishing to boost their skills sets and stay on top of industry best practice.

Digital Doughnut – Digitaldoughnut.com

Digital Doughnut offers a blog which is fun and laid back. The site has a collaborative vibe, encouraging subscribers to “join the largest digital & marketing community in the world”.

Digital Doughnut are involved with events globally, and if you join their community you also have the opportunity to post your own article contributions.

If you are just looking to learn, however, then there is also a wealth of articles under the “Knowledge” tab. Here, you will discover webinars, access to ebooks and more in the way of useful content.

Google Adwords Blog – Adwords.googleblog.com

Google Adwords is the online advertising platform offered up by the King of all Search Engines, and Inside Adwords is the blog designed to teach marketers how to make the most of it!   

They offer a range of ‘best practice’ resource including a newsletter delivering the latest hints and tips straight to your inbox.

Rebrandly Blog – Blog.Rebrandly.com

This digital marketing blog is regularly updated with posts which have a social media and branding focus.

Timely and relevant, the topics covered here range from choosing the perfect brand name all the way through to effectively use emojis as part of your marketing strategy.  

This blog also has really usable, practical, quick win advice. Its guidance on the customisation of your URLs, for example, is both achievable and will directly improve the performance of your site.

 Mobile Marketing Blogs:

The world is now a ‘mobile-first’ world. That means different user habits, user journeys and behaviours. If you’re still stuck in the ‘desktop browser era’ then these blogs on marketing for mobile will come in handy…

 Mobile Moxie – Mobilemoxie.com

 Mobile moxie offers a blog which recognises that the way consumers digest content has changed. Portable devices and the small screen of the smartphone are now the platforms of choice for most.  

This is an excellent blog which educates digital marketers how to optimise mobile user experience for maximum leads and sales.

App Annie – Appannie.com

As the name suggests, Appannie is the ‘go-to’ digital marketing blog for all things app related.  It is widely reputed to be the most trusted source for the latest in app news, data and trends.

They offer informed and well-written articles which are coupled with free webinars on app store optimisation.  Advice for marketers wishing to get ahead in this app driven economy is also on offer.

 Mobile Marketer – Mobilemarketer.com

As we become increasingly focused on the small screen, this blog keeps marketers up to date with all the latest from the world of mobile marketing.  

Its section “Viewpoints” is particularly interesting. This sub header offers insight and opinion on all things mobile from key industry thought leaders.

Conversion Rate Optimisation Blogs:

Monetate Blog – Monetate.com

This digital marketing blog recognises that the primary aim of your digital marketing efforts is to make you money.

Monetate focuses on how marketing personalisation may be used to increase profits. It also delves into the tech that ecommerce business will need to achieve a one to one ecommerce experience.

CXL Blog – Conversionxl.com

This blog has an analytics focus and concentrates its subject matter toward how marketers might use data to increase conversion rates. They provide an extensive back catalogue of posts which are well researched and include actionable tips for curious marketers.

The Unbounce Blog – Unbounce.com

All digital marketers should be in the know about driving conversions, and this blog has its finger firmly on the pulse of landing pages and conversion optimisation.  It gives advice on the practical application of strategising your product marketing, Pay per Click and A/B Testing.

Marketing Analytics Blogs:

Think With Google – Thinkwithgoogle.com

Nobody “does data” like Google.  If you are a marketer looking to optimise your data driven insights to dizzy new heights you’ll need this particular digital marketing blog.

Online Metrics – Online-metrics.com

Online Metrics offers a blog which has analytics at the core of its offerings.  It is written by Paul Koks and posts regularly updated, relevant content for those with a passion for digital and Google Analytics.  If you wish to fine tune your analytics skills, then this is the blog for you.

Loves Data – lovesdata.com/blog/

If you love data, then you are in good company…so does the author of this blog, Benjamin Mangold.  His main aim is to provide data related content which will help marketers make sense of and utilise their OWN data to drive their business forward.

Online Behaviour – online-behavior.com

Online Behaviour is a blog which has a simple objective running through its posts.  It has a desire to help educate marketers in the behaviours and buying patterns of the online customer.  

Their articles offer real data related case study examples with insightful commentary, allowing marketers to design their website and UX with these discoveries in mind.  

Phew…so there it is.  Our exhaustive list of the 101 best Digital Marketing blogs the internet has to offer.

Email Marketing Blogs:

Benchmark – Blog.benchmarkemail.com

This blog has no bells and whistles but it doesn’t need it! Its email marketing focused content is smart and relevant.  It does all the talking in place of any snazzy UX. If you are looking to better your email marketing efforts then this is a ‘must’.

Freshmail – Freshmail.com

The Freshmail blog is regularly updated and has a strong email marketing focus. Its posts offer hints and tips for optimising your email marketing. Its resource centre has How To and visitor guides for the practical application of theory.

General Business Blogs Useful For Marketing:

Business2Community – Business2community.com

This is a general business publication that offers a mass of valuable content with a broad digital marketing focus. It has a section dedicated to “Digital and Social” which investigates SEO, email marketing and other commonly used digital marketing techniques.

Inc. – Inc.com

Inc.com follows an online magazine format.  Under its technology header there is a separate sub category which will interest digital marketers of all descriptions.

Tips and tricks, alongside the latest industry news and views, allow a thorough and relevant exploration of all things digital.

The Harvard Business Review – Hbr.org

‘The Harvard Business Review’ offers high-class articles and insight from one of the world’s top business schools.  Its broad scope covers a wide range of topics from building brand loyalty to B2B sales. This is valuable content for marketers looking for a 360 view across the industry.  

LinkedIn Sales and Marketing Solutions Blog – Business.linkedin.com

Not only is LinkedIn THE go-to platform for professional networking, but it also plays host to a well resourced and exhaustive marketing blog. It examines both current digital marketing trends and the more long-standing marketing principles, equipping marketers with all they need to succeed.

Marketing Blogs That Help You With Your Marketing Blogs:

Shout Me Loud – Shoutmeloud.com

 If blogging is your bag, then this is an encyclopedic resource.  Amateur bloggers looking to ‘go-pro’ could definitely do worse than to add this to their libraries.  

 It offers all the tools, hints and tips you will need to realise your ambitions. It has nearly 1 million subscribers and has won numerous awards.  You can be assured that the advice you are receiving is industry relevant and useful.

WP Superstars – Wpsuperstars.net

WPSuperstars is a blog that is 100% dedicated to helping professionals make the most out of WordPress, the world’s most popular web hosting platform.  

It aims to simplify the process, and addresses the most common problems you may uncover during its use. Its content includes topics such as plugins, themes, tutorials and hosting.

WPLift – wplift.com/blog

WPlift is the go to WordPress blog if coding isn’t your strong suit.  It is aimed at basic WordPress users who are looking for simpler WordPress solutions.  It has useful, regularly updated content. Great for the rookie user…even novices can learn to submit stellar posts!

Blogs To Help You With Your Marketing Side Hustle:

Bootstrapping eCommerce – Bootstrappingecommerce.com

If you are an ecommerce business with a small budget but big aspirations then this digital marketing blog can guide you.  ts posts offer a range of content covering the launch and the development of ecommerce businesses whatever the size.

A Better Lemonade Stand – Abetterlemonadestand.com

 A Better Lemonade Stand is an ecommerce blog aimed to guide and advise entrepreneurs toward building and growing thriving online businesses. It addresses a host of subjects ranging from branding, strategy, apps and more.

Smart Passive Income – Smartpassiveincome.com

This is a digital marketing blog offered by Pat Flynn, an internet guru who is an expert in online business.  

Curious digital marketers will not be disappointed by this wide library of pure gold content! He addresses all aspects of online marketing from Podcasts to blogging.  A wealth of resource you can’t afford to miss.

Inbound Ascension – Inboundascension.com

Inbound Ascension is an excellent digital marketing blog which gives actionable tips and tricks of the trade primarily with affiliate marketing and ecommerce at its heart.  In short, it will help you strategise and improve your online conversion rates.

Have We Missed Anyone???

Whether you are new to digital marketing or a seasoned pro, we hope that we have introduced you to some fresh, entertaining and useful content to add to your marketing war chest. We’ve certainly discovered some gems compiling it!

Why not have your say! Have we missed any, or are there any featured here that you rate with particular regard?  

Leave us a comment. We’d love to hear your thoughts!

 

Danny Birks, Co-Founder and Director of Digital at Ignite Digital Talent

About the author: I ensure that everyone at Ignite Digital Talent brings our brand values to life. I focus on building great relationships with both clients and candidates whilst also unearthing the best digital marketing professionals and opportunities on the market.

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