This year, Bath Digital Festival was full of exciting and informative talks covering all aspects of the digital world. At Ignite, we love getting involved in the local tech community and finding opportunities to develop our skills so some of the team went along to the festival. We thought Bath Digital Festival was fantastic so we thought we would share what we got up to and what we took away from the festival.

Bath, BDF, Digital Festival, Digital, Data, Technology

Events we went to:

I made a WordPress Plugin! What I Learnt and Why I’m Hooked?

Who gave the talk?

Ben Kinnaird from Rather Inventive

What was it about?

The talk was about Ben’s personal experience of how he got started building a WordPress plugin that was very specific to his business. It covered everything from how he got started and came up with a list of steps he needed to achieve, to getting into meetups.

What have we taken away from it?

Ben has a lot of passion for this subject and that really came across in the talk. We came away feeling inspired and equipped with the tools to maybe give this a go ourselves!

What was the most useful piece of advice we got from the talk?

To get involved in WordPress meetups in your local area. It doesn’t matter what skill level you are, they are a great place to meet people who can help and are a very supportive community.

laptop, wordpress, plugin, development, design, programing, BDF2019, Ignite Life

Does Anyone Actually Read Anymore? Why Writing Isn’t Dead in the Digital Age?

Who gave the talk?

Amy Morse from Learn To Love Your Words

What was it about?

In the digital age we are increasingly producing photographic and video content and it can feel like words are getting pushed into the background. In this talk, Amy spoke about why words still matter and all the things they can achieve that a picture can’t.

What have we taken away from it?

Amy has a real talent for painting a picture with words and helping you see how this is a very different effect from photographic content. She gave some good ideas for ways to produce and repurpose written content to keep your blog and social media fresh and exciting.

What was the most useful piece of advice we got from the talk?

That everyone learns in a different way (reading, writing, seeing, doing, speaking) so the best content producers make sure they do things that cover all of these areas.

People Buy People – Why Building Your Personal Brand is Beneficial to Your Business

Who gave the talk?

Edward White from Atlive

What was it about?

The talk was about developing your own personal brand alongside your business and how best to do this. Edward has a very sleek, polished look and a strong social media presence so passed on these skills.

What have we taken away from it?

That you can repurpose content in loads of exciting ways. If you film some video content you can break it down into sound and produce a podcast, or take shorter clips of great points in the conversation.

What was the most useful piece of advice we got from the talk?

That you don’t have to spend loads of time editing content and watching it back, you can incorporate something like listening to audio while driving and make a note of where you make a really good point in the conversation or great quotes.

Digital marketing, marketing, remarketing, Ignite Life, Digital Festival, BDF2019

Inside Out Marketing

Who gave the talk?

Helen Tonetti from Make Digital Work

What was it about?

The talk was all about remarketing and campaigns. The talk was really in-depth and gave loads of useful advice on getting to know your customers and building your audience.

What have we taken away from it?

The talk was really useful for helping build an audience for your campaign. Knowing your audience and segmenting them properly means you can be really specific and target exactly what they want. You can also find really useful lookalike audience information from who interacts with your posts and watches your videos etc.

What was the most useful piece of advice we got from the talk?

This talk was full of so many useful things it’s hard to narrow it down to one! The best piece of advice was probably to develop really in-depth customer avatars. Where do they spend their spare time? What do they read online? What sports do they like? Etc. Then you can use this to appeal to them.

recruitment, digital talent, train, retain, talent, ignite life, BDF2019

Creating the Future of Work Right Now to Recruit, Retain and Develop the Brightest Talent

Who gave the talk?

Victoria Johnson from Green Jay

What was it about?

The talk was about recruiting, training and keeping hold of the best talent. The talk discussed low cost, practical ways to improve your People Strategy and make sure that you not only get the best talent, but that you retain them.

What have we taken away from it?

The talk was really useful in terms of thinking about our internal recruitment as well as recruiting the best talent on behalf of our clients. It was also very useful to hear about recruitment issues from the perspective of the client.

What was the most useful piece of advice we got from the talk?

Victoria really emphasised the importance of your own workspace being a positive environment to boost team morale and improve the quality of work based on investment into the company itself.

Introduction to Programming

Who gave the talk?

Charlie Coggans from the Mayden Academy

What was it about?

The session was a practical, hands-on go at doing some JavaScript programming. It covered the basics of programming language.

What have we taken away from it?

The session was full of really useful information! It is always good to build your skills and develop your knowledge, so we came away from this feeling inspired to start giving coding a go. Charlie gave some really useful places to start with trying to teach yourself.

What was the most useful piece of advice we got from the session?

The best advice from the talk was probably the information on exactly what the different roles within tech do and which programming languages they use. It was really useful to have a more in depth understanding and appreciation of the skills required of our candidates.

Google, monopoly, seo, search, ignite life, Bath, Digital Festival

Is Google and Monopoly That Should Be Broken Up by Government?

Who gave the talk?

Tom Vaughton from Varn Search Marketing

What was it about?

The talk covered the history of search engines, what we mean by the monopoly and the extent of Google’s empire, and should we actually care?

What have we taken away from it?

The talk was really interesting to see how search engines have changed and evolved over the years. It was also really useful to be reminded that actually, you do have a choice of which search engines to use, some of which are much more private.

What was the most useful piece of advice we got from the talk?

That you pay for these services in some way, either in cash or with your data.

 

We had a fantastic time at Bath Digital Festival. The talks were really informative and provided us with some great ideas and tips to use in our work. If you missed out this year then you can find lots of useful information from the talks on the social media of the people who gave them.

Did you go to Bath digital Festival? Let us know what you thought!

About the author: As a Digital Marketing Executive at Ignite Digital Talent, I manage everything from social media to newsletters. I keep up to date with all the latest news and stay on top of the industry trends to give us the cutting edge.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Scroll To Top